Simply - a graphical representation of data and information.
The definition of data visualization is straightforward, it’s a graphical representation of data and information.
By using various visual elements data visualization tools help group and organize data to make it easier to identify patterns, trends and outliers in large data sets. In the Big Data world, these tools and technologies are vital to analyze enormous amounts of information to make informed decisions.
It also provides an excellent way for employees or business owners to present data to non-technical audiences without confusion.
The importance of data visualization is simple: it helps people see, interact with, and better understand data. Regardless of expertise, the right visualization can bring everyone on the same page.
It’s hard to think of a professional industry that doesn’t benefit from making data more understandable. Making sense of various data patterns allows teams to make more profitable decisions in less time. Also, data scientists can help draw attention to relevant information within large data sets, and this can help discover information indicating successes or failures. It can also help reveal red flags and errors which can be used for improving performance.
Data visualization is like a medium to tell a data story to the viewers. Visualization can be used to present the data facts in an easy-to-understand form while telling a story and leading the viewers to an inevitable conclusion.
Since context provides the whole circumstance of the data, it is very difficult to grasp all of it by just reading numbers in a table.
Visualizing data provides a perspective on data by showing its meaning in the larger scheme of things.
Visualization tools make data more accessible and understandable, so that “anyone” can interpret and analyze it.
Data Visualization platforms with advanced capabilities can display complex relationships among data points and metrics, allowing an organization to make faster data-based decisions.
Interactive dashboards have the functionality to allow users to click on various aspects of data displays to get more information.
Data visualization aids sales professionals in comprehending sales trends, identifying influencing factors, and understanding customer types, geographic impacts, and repeat customer behaviors.
Information presented in a tabular, graphical form with data displayed along two axes. Can be in the form of a graph, diagram, or map.
A set of figures displayed in rows and columns
A diagram of points, lines, segments, curves, or areas that represents certain variables in comparison to each other, usually along two axes at a right angle.
A collection of visualizations and data displayed in one place to help with analyzing and presenting data.
A combination of visuals and words that represent data. Usually uses charts or diagrams.
Showcase relationships between two variables, identifying patterns and outliers through scattered datapoints.
Visualize complex data sets through color-coding, emphasizing variations and correlations in a matrix.
While we'll go into much more depth in topics on Data Viz further on, we'll wrap it up here for now.
Data visualization plays a key role in the modern world which, in fact, runs on data. Its ability to transform complex data into digestible visual formats is instrumental in facilitating better decision-making processes. It also enhances communication and makes sharing easier. Use it wisely to your advantage to boost authority in your industry.
